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Benchmarking your patent portfolio – the key to your patenting strategy

WEBINAR RECORDING

98% of patent owners use benchmarking to support their patent strategy. Over half, however, complain about the time and expense of benchmarking, and almost the same number state that there is a lack of objective and reliable data.

In February we hosted a webinar that discussed the results of the Cipher Benchmarking Surveyconducted in conjunction with IAM. This is the first global study specifically focussed on understanding the role of benchmarking in patenting strategy and what best practice has developed.  With more scrutiny around patent portfolios, benchmarking is seen as a way to communicate patenting strategy to CFOs, CTOs and the business more generally.

The webinar covered the four key findings of the report:

  • Benchmarking is mandatory for patenting strategy
  • Understanding your competitors is a fundamental requirement of benchmarking
  • Benchmarking at the technology level is best practice
  • The main obstacles to benchmarking are cost, lack of objective and reliable data and time

Catch up on the recording below and be sure get your copy of the Cipher Benchmarking Study Key Findings that were discussed throughout the webinar.

Your speakers

Nigel Swycher , CEO, Cipher

Niall McMahon, Head of Research, Cipher

Anne McAleer, IP and Innovation Manager, Paragraf

Gilbert Wong, Associate General Counsel, Patents, Facebook

Download Key Findings

 

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With Cipher you can…

Portfolio Optimisation connecting cogs

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

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Competitive Intelligence

Gather competitor intelligence

Understand who’s doing what by automating patent to technology mapping.

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Cross Licensing

Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

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Manage your budget

Justify patent budgets to CFOs and communicate the impact of your investment.

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Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

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Tackle inbound patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

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Benchmark your portfolio

Assess your portfolio in comparison to other owners through your technology lens.

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Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

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Predict technology trends

Track today’s new technologies and discover the unknown owners of future disruptive innovation.

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Improve your patent strategy now

Speak to the Cipher team today.