Benchmarking your patent portfolio – the key to your patenting strategy
98% of patent owners use benchmarking to support their patent strategy. Over half, however, complain about the time and expense of benchmarking, and almost the same number state that there is a lack of objective and reliable data.
In February we hosted a webinar that discussed the results of the Cipher Benchmarking Survey, conducted in conjunction with IAM. This is the first global study specifically focussed on understanding the role of benchmarking in patenting strategy and what best practice has developed. With more scrutiny around patent portfolios, benchmarking is seen as a way to communicate patenting strategy to CFOs, CTOs and the business more generally.
The webinar covered the four key findings of the report:
- Benchmarking is mandatory for patenting strategy
- Understanding your competitors is a fundamental requirement of benchmarking
- Benchmarking at the technology level is best practice
- The main obstacles to benchmarking are cost, lack of objective and reliable data and time
Catch up on the recording below and be sure get your copy of the Cipher Benchmarking Study Key Findings that were discussed throughout the webinar.
Nigel Swycher , CEO, Cipher
Niall McMahon, Head of Research, Cipher
Anne McAleer, IP and Innovation Manager, Paragraf
Gilbert Wong, Associate General Counsel, Patents, Facebook