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Cipher Benchmarking Study

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Patent owners understand the importance of benchmarking and 98% adopt this approach in support of their patent strategy. Over half, however, complain about the time and expense of benchmarking, and almost the same number state that there is a lack of objective and reliable data. This is more than a coincidence, it’s causation. Make a task hard enough and it’s human nature to avoid it.

Throughout November 2020, Cipher conducted the first global survey in collaboration with IAM to understand the importance of benchmarking and the role it plays in forming a patenting strategy. It also delved into the best practice that has developed for patent owning organisations. With more scrutiny around patent portfolios, benchmarking is seen as a way to communicate patenting strategy to CFOs, CTOs and the business more generally.

Benchmarking is storytelling with data.

Daryl Bradley, Head of Patent Prosecution at ARM

Four Key Findings have come to light:

  • benchmarking is mandatory for patenting strategy,
  • understanding your competitors is a fundamental requirement of benchmarking,
  • benchmarking at the technology level is best practice,
  • the main obstacles to benchmarking are cost, lack of reliable & objective data & time.

To continue the discussion prompted by these eye-opening Key Findings, Cipher and IAM hosted a webinar on Benchmarking your patent portfolio – the key to your patenting strategy which is now available on catch up.

Cipher Benchmarking Study

Want to explore how Cipher can support you with benchmarking your patent portfolio? Get in touch directly.

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With Cipher you can…

Portfolio Optimisation connecting cogs

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

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Competitive Intelligence

Gather competitor intelligence

Understand who’s doing what by automating patent to technology mapping.

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Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

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Manage your budget

Justify patent budgets to CFOs and others to communicate the impact of your investment.

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Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

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Tackle inbound patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

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Benchmark your portfolio

Assess your portfolio in comparison to other owners through your technology lens.

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Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

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Predict technology trends

Track new technologies of today and discover the unknown owners of future disruptive innovation.

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Improve your patent strategy now

Speak to the Cipher team today.