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Competitive Intelligence – how can benchmarking data enhance your patenting strategy?

Webinar Recording

We hosted a webinar at the end of August that explored the use of benchmarking data to enhance an organisation’s patent strategy. We were joined by Lead Counsel, Transactions at Google, Sarah Guichard, and Chief IP Counsel at Honeywell, Jason Skinder, who both shared best practice and real-time examples of conducting benchmarking analysis and communicating their findings to the wider organisation.

The webinar, Competitive Intelligence – how can benchmarking data enhance your patenting strategy?, covered the following key points:

  • Best practice adopted by organisations to benchmark their patent portfolios
  • Automating global patent landscapes to identify competitors, threats and new entrants
  • Using benchmarking data to inform your patenting strategy
  • Communication of patent benchmarks outside IP teams including CFOs and CTOs
  • How benchmarking supports other solutions such as portfolio optimisation and budget management

If you’d like to learn more about how Cipher can help with Benchmarking and conducting Competitive Intelligence, please don’t hesitate to get in touch.

Download webinar slides


We are keen to carry out a study on Benchmarking Metrics and we would appreciate hearing your views, please get in touch.

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With Cipher you can…

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Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

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Gather competitor intelligence

Understand who’s doing what by automating patent to technology mapping.

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Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

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Manage your budget

Justify patent budgets to CFOs and communicate the impact of your investment.

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Automate manual reviews for efficient execution of M&A and licensing transactions.

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Be prepared with evidence to create a fast and effective threat assessment.

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Assess your portfolio in comparison to other owners through your technology lens.

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Identify opportunities to create value through licensing or sale of patent assets.

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Track today’s new technologies and discover the unknown owners of future disruptive innovation.

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Improve your patent strategy now

Speak to the Cipher team today.