Benchmarking your patent portfolio – the key to your patenting strategy

98% of patent owners use benchmarking of their patent portfolios to support their patent strategy. Over half, however, complain about the time and expense of benchmarking, and almost the same number state that there is a lack of objective and reliable data.

Catch up on the recording of this webinar as we discuss the results of the Cipher Benchmarking Survey, conducted in conjunction with IAM.

This is the first global study specifically focused on understanding the role of benchmarking in patenting strategy and what best practice has developed.

With more scrutiny around patent portfolios, benchmarking is seen as a way to communicate patenting strategy to CFOs, CTOs and the business more generally.

The webinar covered the four key findings of the report:

• Benchmarking patent portfolios is mandatory for patenting strategy
• Understanding your competitors is a fundamental requirement of benchmarking
• Benchmarking at the technology level is best practice
• The main obstacles to benchmarking are cost, lack of objective and reliable data and time

Your speakers

• Nigel Swycher , CEO, Cipher
• Niall McMahon, Head of Research, Cipher
• Anne McAleer, IP and Innovation Manager, Paragraf
• Gilbert Wong, Associate General Counsel, Patents, Facebook

Key Benchmarking Findings