Competitive Intelligence – how can benchmarking data enhance your patenting strategy?

This webinar explores the use of benchmarking data to derive Competitive Intelligence and enhance an organisation’s patent strategy. We were joined by Lead Counsel, Transactions at Google, Sarah Guichard, and Chief IP Counsel at Honeywell, Jason Skinder, who both shared best practice and real-time examples of conducting benchmarking analysis and communicating their findings to the wider organisation.

The webinar – Competitive Intelligence, how can benchmarking data enhance your patent strategy?, covered the following key points:

• Best practice adopted by organisations to benchmark their patent portfolios
• Automating global patent landscapes to identify competitors, threats and new entrants
• Using benchmarking data to inform your patenting strategy
• Communication of patent benchmarks outside IP teams including CFOs and CTOs
• How benchmarking supports other solutions such as portfolio optimisation and budget management

To listen to the recording of the webinar and to get a copy of the accompanying slides, fill out the form below.

Your speakers

Stewart Hogg, CRO, Cipher

Sarah Guichard, Lead Counsel, Transactions, Google

Jason Skinder, Chief IP Counsel, Honeywell

Moderator

Nigel Swycher, CEO, Cipher