Contact us

Competitive Intelligence – how can benchmarking data enhance your patenting strategy?

WEBINAR on Tuesday 25 August 2020

This webinar explores the use of benchmarking data to derive Competitive Intelligence and enhance an organisation’s patent strategy.

We were joined by Lead Counsel, Transactions at Google, Sarah Guichard, and Chief IP Counsel at Honeywell, Jason Skinder, who both shared best practice and real-time examples of conducting benchmarking analysis and communicating their findings to the wider organisation.

Key points:

  • Best practice adopted by organisations to benchmark their patent portfolios
  • Automating global patent landscapes to identify competitors, threats and new entrants
  • Using benchmarking data to inform your patenting strategy
  • Communication of patent benchmarks outside IP teams including CFOs and CTOs
  • How benchmarking supports other solutions such as portfolio optimisation and budget management

Your speakers

  • Stewart Hogg, CRO, Cipher
  • Sarah Guichard, Lead Counsel, Transactions, Google
  • Jason Skinder, Chief IP Counsel, Honeywell


  • Nigel Swycher, CEO, Cipher

Supporting slides

Portfolio review request


The Cipher team are able to use the supervised machine learning platform to scan patent activity for any company in the world.

Submit details of the three companies you’d like us to review and we’ll do the rest. Try us out now.


UTT Exclusive Insight 

Peer review request

Insights & Events

Patented Recycling technologies for a Circular Economy

With waste predicted to rise to 3.4 billion tonnes by 2050 without remedial action, what recycling technologies are out there that will propel a Circular Economy? And who are the key players?
Read more

Disinfection and Sterilisation

The global outbreak of novel coronavirus (COVID-19) has trigged a spotlight on disinfection and sterilisation solutions, attracting interest and investment from companies looking to develop new technologies. Who owns the patents?
Read more

Beyond portfolio optimisation – calculating the value of rightsizing

View our webinar discussing results of the Cipher Report on Portfolio Optimisation and the optimisation model that can help you balance your portfolio.
Read more

Patent budgets triggered by Covid – cutting not wounding webinar

View our webinar that addresses the challenges of managing a patent budget in a recession.
Read more

With Cipher you can…

Portfolio Optimisation connecting cogs

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

Read more
Competitive Intelligence

Gather competitor intelligence

Understand who’s doing what by automating patent to technology mapping.

Read more
Cross Licensing

Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

Read more

Manage your budget

Justify patent budgets and communicate the impact of your investment.

Read more

Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

Read more

Tackle inbound patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

Read more

Benchmark your portfolio

Assess your portfolio in comparison to other owners through your technology lens.

Read more

Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

Read more
Technology Trends icon

Predict technology trends

Track new technologies and discover the unknown owners of future innovation.

Read more
Icon of a meter

Create Risk Mitigation Strategies

Understand the materiality of your threats to define your risk mitigation strategy.

Read more

Improve your patent strategy now

Speak to the Cipher team today.

Arrange a callback