WEBINAR on Tuesday 25 August 2020
Competitive Intelligence – how can benchmarking data enhance your patenting strategy?
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25.08.2020
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Virtual
This webinar explores the use of benchmarking data to derive Competitive Intelligence and enhance an organisation’s patent strategy.
We were joined by Lead Counsel, Transactions at Google, Sarah Guichard, and Chief IP Counsel at Honeywell, Jason Skinder, who both shared best practice and real-time examples of conducting benchmarking analysis and communicating their findings to the wider organisation.
Key points:
- Best practice adopted by organisations to benchmark their patent portfolios
- Automating global patent landscapes to identify competitors, threats and new entrants
- Using benchmarking data to inform your patenting strategy
- Communication of patent benchmarks outside IP teams including CFOs and CTOs
- How benchmarking supports other solutions such as portfolio optimisation and budget management
Your speakers
- Stewart Hogg, CRO, Cipher
- Sarah Guichard, Lead Counsel, Transactions, Google
- Jason Skinder, Chief IP Counsel, Honeywell
Moderator
- Nigel Swycher, CEO, Cipher
Portfolio review request
The Cipher team are able to use the supervised machine learning platform to scan patent activity for any company in the world.
Submit details of the three companies you’d like us to review and we’ll do the rest. Try us out now.
Peer review request
With Cipher you can…
Optimise your portfolio
Ensure you have the right portfolio to meet your strategic patenting objectives.
Gather competitor intelligence
Understand who’s doing what by automating patent to technology mapping.
Model cross licensing
Combine patent and revenue data to determine rational licensing outcomes.
Manage your budget
Justify patent budgets and communicate the impact of your investment.
Conduct due diligence
Automate manual reviews for efficient execution of M&A and licensing transactions.
Tackle inbound patent assertion
Be prepared with evidence to create a fast and effective threat assessment.
Benchmark your portfolio
Assess your portfolio in comparison to other owners through your technology lens.
Monetise your portfolio
Identify opportunities to create value through licensing or sale of patent assets.
Predict technology trends
Track new technologies and discover the unknown owners of future innovation.
Create Risk Mitigation Strategies
Understand the materiality of your threats to define your risk mitigation strategy.