Close
Contact us
Close

20th March 2020

Consumer focus on gut health sparks spike in patent activity

Share this page:

Technology driving gut health

In the ever-competitive food industry, many more products are now marketed to consumers as functional foods. These typically come with specific health benefits beyond their basic nutritional value. Current research estimates that around 60% of these functional foods are targeted towards gut health, with prebiotics and probiotics being the most common category types.

Growing interest in maintaining a healthy gut has driven related patent activity to double in just five years. With a focus on achieving balance in bacterial diversity, research institutions and food-and-beverage companies are doubling down on innovative solutions, namely pre- and probiotic foods and supplements.

The article looks through a technology lens at the innovative areas driving change in this space. It uncovers:

  • the key companies leading innovation in this space
  • the increased pace on invention as consumer demand for healthier foods rises
  • surged investment into the creation of different formulas

To find out who the key players and emerging technologies are in the gut health patent landscape, download our report now. If you’d like to learn about how Cipher has generated this Competitive Intelligence insight, get in touch directly.

Download ‘Gut Health’ PDF

 

Explore how Cipher can help you to…

Patent data structured, cleansed and classified

Identify regional patenting trends

How can I spot differing patenting strategies and trends by geographic region?

Read more
Patent data structured, cleansed and classified

Spot competitor patenting trends

How can I identify new patenting areas to influence my patent strategy?

Read more
Patent data structured, cleansed and classified

Deep-dive into technologies

How can I quickly, efficiently and thoroughly understand a new technology area?

Read more
Patent data structured, cleansed and classified

Monitor patent trends

How can I consistently monitor my competitors’ patenting trends?

Read more
Competitive Intelligence

Want to find out more?

Explore other ways Cipher can help you with competitive intelligence.

Contact us

Insights & Events

Return on Investment of patent assets

80% of a company’s assets are now intangible. Without the help of robust models like ROI, how can you calculate the value of those assets and plan accordingly?

Read more

Medical 3D Printing

Demand for Medical 3D Printing increases as organ donor numbers plummet. What impact will this technology have on the market and which companies are leading the way?

Read more

Sustainable Food Substitutes: Changing Tastes

As consumer demand for sustainable food substitutes increases, who are the key players driving innovation in this space?

Read more

Capitalism without capital

Episode 4, Season 1
Capitalism without capital for patents is the fourth episode of the podcast series Cipher Vision and features Jonathan Haskel

Read more

Return on Investment of Patent Portfolios

$40 billion is spent on patents each year, but how do you determine the value those assets are bringing to your organisation? The data, the tools and the model for calculating ROI are ready to be used. Perhaps it’s time to pull back the curtain.

Read more

Non-partisan patent data for HEVC SEPs

With our undoubted reliance on high-quality video streaming, how can licensees or licensors understand the complex HEVC SEPs patent licensing landscape?

Read more

With Cipher you can…

Portfolio Optimisation connecting cogs

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

Read more
Competitive Intelligence

Gather competitor intelligence

Understand who’s doing what by automating patent to technology mapping.

Read more

Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

Read more

Manage your budget

Justify patent budgets to CFOs and others to communicate the impact of your investment.

Read more

Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

Read more

Tackle inbound patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

Read more

Benchmark your portfolio

Assess your portfolio in comparison to other owners through your technology lens.

Read more

Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

Read more
Technology Trends icon

Predict technology trends

Track new technologies of today and discover the unknown owners of future disruptive innovation.

Read more

Improve your patent strategy now

Speak to the Cipher team today.