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20th March 2020
Consumer focus on gut health sparks spike in patent activity
Technology driving gut health
In the ever-competitive food industry, many more products are now marketed to consumers as functional foods. These typically come with specific health benefits beyond their basic nutritional value. Current research estimates that around 60% of these functional foods are targeted towards gut health, with prebiotics and probiotics being the most common category types.
Growing interest in maintaining a healthy gut has driven related patent activity to double in just five years. With a focus on achieving balance in bacterial diversity, research institutions and food-and-beverage companies are doubling down on innovative solutions, namely pre- and probiotic foods and supplements.
The article looks through a technology lens at the innovative areas driving change in this space. It uncovers:
- the key companies leading innovation in this space
- the increased pace on invention as consumer demand for healthier foods rises
- surged investment into the creation of different formulas
To find out who the key players and emerging technologies are in the gut health patent landscape, download our report now. If you’d like to learn about how Cipher has generated this Competitive Intelligence insight, get in touch directly.