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20th March 2020

Consumer focus on gut health sparks spike in patent activity

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Technology driving gut health

In the ever-competitive food industry, many more products are now marketed to consumers as functional foods. These typically come with specific health benefits beyond their basic nutritional value. Current research estimates that around 60% of these functional foods are targeted towards gut health, with prebiotics and probiotics being the most common category types.

Growing interest in maintaining a healthy gut has driven related patent activity to double in just five years. With a focus on achieving balance in bacterial diversity, research institutions and food-and-beverage companies are doubling down on innovative solutions, namely pre- and probiotic foods and supplements.

The article looks through a technology lens at the innovative areas driving change in this space. It uncovers:

  • the key companies leading innovation in this space
  • the increased pace on invention as consumer demand for healthier foods rises
  • surged investment into the creation of different formulas

To find out who the key players and emerging technologies are in the gut health patent landscape, download our report now. If you’d like to learn about how Cipher has generated this Competitive Intelligence insight, get in touch directly.

Download ‘Gut Health’ PDF

 

We’re here ahead of @IPCounselCafe in Palo Alto. Tomorrow at 2.20pm PT, our CEO @swychern is on a panel discussing ‘Corporate IP Counsel’s New Role: Mastering IP Data Analytics for Litigation and Transactions While Increasing Efficiencies’. More: https://t.co/IpB4TL1XWQ https://t.co/umlh99W68I
Next month (12 – 14 June), we’ll be in Chicago as a sponsor at #IPBCGlobal. Book a meeting now with one of the team to discuss how the Cipher platform can help meet your #IP and #patent needs: https://t.co/rwdBzZlH3O https://t.co/TLipE6bymG
We’ve been putting the finishing touches to our June podcast with a respected IP industry figure. They’ve supplied some great quotes! Our 14 podcasts cover: #ROI, Evidence-based decision making, #IP capability, and more: https://t.co/j2GzYbkiJw #businesspodcast https://t.co/n7YF1igJ4y
As well as our CEO (@swychern), Chris, Kacper, Sarah and Steve from Cipher will be at @IPCounselCafe on Wednesday and Thursday (18/19 May). Book a meeting to learn how our platform provides insight into your patent data: https://t.co/vpk0de0PJK https://t.co/Guef1TgCVI
“The vast bulk of the Twitter portfolio can be dated back to either 2005 or 2010. Since then patenting activity has been limited.” We were happy to supply the data for this IAM feature: https://t.co/E7alCm1poS #patents #twittersold
We’re looking forward to visiting Palo Alto as part of @IPCounselCafe from 18 – 19 May. Want to find out exactly what our platform can offer? Book your meeting with one of the Cipher team attending: https://t.co/87o6Z0Qf4r https://t.co/oGZS9RKX1e
Our chat with Peter Haigh, Chair of @mintelnews reveals the changing #consumertrends in healthcare and technology plus a view on the value of patent data. Read a summary, and listen to the latest Cipher Vision podcast: https://t.co/31eXW2njIx https://t.co/AXecdLHtZ7
“If they use that data, they can get ahead of the competition, by just simply innovating around some of these #patents that are out there”. Peter Haigh, Chair of @mintelnews in our latest Cipher Vision podcast. Listen now: https://t.co/yVTHdWon5s https://t.co/3iMbLnxgLG
Over $40 billion is spent on #patents each year, but less than 20% of companies report that their portfolio is the right size. Cipher can assist with Portfolio Optimisation. Visit our Solution page and download a report: https://t.co/7Kc8vLIyU2
Our analysis on #electricvehicles found that players such as @ToyotaMotorCorp @Kia and @Hyundai dominate the battery technology landscape, helping to ensure fast and reliable charging options. Full report: https://t.co/KYQ6PSpyMh #patentanalysis https://t.co/ioIhI3hZOx

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