31st March 2020
Dry January encouraging consumer trend of ‘No-to-Low’ alcoholic drinks
It began with Dry January, and then growing popularity of ‘mocktails.’ As wellness trends move toward lower alcohol consumption, consumers looking for flavour without the buzz are increasingly demanding ‘no-to-low’ alcohol beverages. Several top-tier names in brewing and spirits have caught on to this trajectory, but Japanese beverage companies lead the sector with active patent families.
To find out who the key players and emerging technologies are in the ‘no-to-low’ alcohol patent landscape, download our report now. If you’d like to learn about how Cipher has generated this Competitive Intelligence insight, get in touch directly.