Return on Investment of patent assets
80% of a company’s assets are now intangible. Without the help of robust models like ROI, how can you calculate the value of those assets and plan accordingly?
31st March 2020
Dry January encouraging consumer trend of No-to-Low alcoholic drinks
No-to-low alcohol beverages in demand: how is innovation meeting consumer demand?
It began with Dry January, and then grew into mocktails and no-to-low alcohol drinks. As wellness trends move toward lower alcohol consumption, consumers looking for flavour without the buzz are increasingly demanding no-to-low alcohol beverages. Several top-tier names in brewing and spirits have caught on to this trajectory, but Japanese beverage companies lead the sector with active patent families.
To find out who the key players and emerging technologies are in the ‘no-to-low’ alcohol patent landscape, download our report now.
If you’d like to learn about how Cipher has generated this Competitive Intelligence insight, get in touch directly.
Download ‘No-to-Low’ Alcohol PDF
Explore how Cipher can help you to…
Identify regional patenting trends
How can I spot differing patenting strategies and trends by geographic region?
Spot competitor patenting trends
How can I identify new patenting areas to influence my patent strategy?
Deep-dive into technologies
How can I quickly, efficiently and thoroughly understand a new technology area?
Monitor patent trends
How can I consistently monitor my competitors’ patenting trends?
Want to find out more?
Explore other ways Cipher can help you with competitive intelligence.
With Cipher you can…
Optimise your portfolio
Ensure you have the right portfolio to meet your strategic patenting objectives.
Gather competitor intelligence
Understand who’s doing what by automating patent to technology mapping.
Model cross licensing
Combine patent and revenue data to determine rational licensing outcomes.
Manage your budget
Justify patent budgets to CFOs and others to communicate the impact of your investment.
Conduct due diligence
Automate manual reviews for efficient execution of M&A and licensing transactions.
Tackle inbound patent assertion
Be prepared with evidence to create a fast and effective threat assessment.
Benchmark your portfolio
Assess your portfolio in comparison to other owners through your technology lens.
Monetise your portfolio
Identify opportunities to create value through licensing or sale of patent assets.
Predict technology trends
Track new technologies of today and discover the unknown owners of future disruptive innovation.