80% of a company’s assets are now intangible. Without the help of robust models like ROI, how can you calculate the value of those assets and plan accordingly?
31st March 2020
Dry January encouraging consumer trend of No-to-Low alcoholic drinks
No-to-low alcohol beverages in demand: how is innovation meeting consumer demand?
It began with Dry January, and then grew into mocktails and no-to-low alcohol drinks. As wellness trends move toward lower alcohol consumption, consumers looking for flavour without the buzz are increasingly demanding no-to-low alcohol beverages. Several top-tier names in brewing and spirits have caught on to this trajectory, but Japanese beverage companies lead the sector with active patent families.
To find out who the key players and emerging technologies are in the ‘no-to-low’ alcohol patent landscape, download our report now.