18th June 2020

Look before you leap: is litigation the best strategy for Sonos?

Share this page:

Back in January 2020, Sonos sued Google for infringement on 5 of its patents and last week Google retaliated by suing Sonos over 5 of its patents.

This is a perfect example of why patents are now ants. This is not a story about 10 patents. That’s the tip of the ant hill. Sonos owns 335 patent families and Google owns 23,497. While this story has all the appeal of David vs Goliath, it is an illustration of the risks of counter-assertion and how strategic patent intelligence helps you asses that risk before pulling the trigger.

The article focuses on:

  • What’s the end-game of patent litigation?
  • Is litigation part of Sonos’ wider patent strategy?
  • How can optimisation models mitigate your exposure to third party risk?

Read our latest piece on this patent litigation story and learn more about Optimisation Models that enable owners of patent portfolios to estimate their exposure to third party risk.

Download Article

Insights & Events

COVID 19: Mitigating the Impact of Patent Budget Cuts in Recession

Covid-19 has caused greater scrutiny of patent budgets and a need to cut costs – so where are you supposed to start?
Read more

Cipher Report on Portfolio Optimisation

Hear from Google, Accenture, Facebook and many other large patent owning organisations in the full Cipher report. Take a look at what the world’s patent owning organisations are saying about balanced portfolios and the various strategic objectives served by those portfolios.
Read more

Patent budgets triggered by Covid – cutting not wounding webinar

View our webinar that addresses the challenges of managing a patent budget in a recession.
Read more

Beyond portfolio optimisation – calculating the value of rightsizing

View our webinar discussing results of the Cipher Report on Portfolio Optimisation and the optimisation model that can help you balance your portfolio.
Read more

With Cipher you can…

Portfolio Optimisation connecting cogs

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

Read more
Competitive Intelligence

Gather competitor intelligence

Understand who’s doing what by automating patent to technology mapping.

Read more
Cross Licensing

Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

Read more

Manage your budget

Justify patent budgets and communicate the impact of your investment.

Read more

Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

Read more

Tackle inbound patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

Read more

Benchmark your portfolio

Assess your portfolio in comparison to other owners through your technology lens.

Read more

Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

Read more
Technology Trends icon

Predict technology trends

Track new technologies and discover the unknown owners of future innovation.

Read more
Icon of a meter

Create Risk Mitigation Strategies

Understand the materiality of your threats to define your risk mitigation strategy.

Read more

Improve your patent strategy now

Speak to our team today.

Arrange a callback