26th May 2023

The increasing importance of IP

IP’s emergence from the perspective of our Cipher Vision Podcast guests

Share this page:


Cipher’s mission is to provide strategic patent intelligence, supporting decision making by those working in intellectual property.

But is IP a niche arena? Or is it becoming much more widely known?

Here, we feature some illuminating comments from a selection of guests who have shared their wisdom on the Cipher Vision Podcast.

Becoming part of the business

IP’s growing impact on the world of business was a topic which was identified back in Season 1. In The Rise of IP Strategy, IP expert and author Suzanne Harrison spoke on behalf of IP professionals when she commented:

“We want to show that IP brings value to the firm, and that it’s a it’s a part of the business.”

This value was a point endorsed by Bowman Heiden, visiting professor at UC Berkeley, the guest on The Importance of an IP Mindset:

“The most important thing is to understand that IP people need a business mindset. But also that business people need an IP mindset.”

When the board starts to take notice…

A common situation – which Cipher is well-placed to assist with – is communicating the importance of a patent budget the C-suite, and to board level.

In An Era of IP Transparency, David Kappos asserted:

“[Boards] are interested in these things as business control assets – assets that enable them to have good profit margins, basically, and to counter the moves of their competitors.

“So the boards have become much more sophisticated. I see much more time at board meetings devoted to intellectual asset-based discussions.”

(David is a former Director of the United States Patent and Trademark Office; in Season 3, Cipher Vision featured the current Director, Kathi Vidal, in Protecting Innovation).

IP in the here and now

By the half-way point of Season 2, our guest Joff Wild made the case for IP becoming mainstream.

“IP underpins many of the key drivers of the 21st century economy.

“You think about things like data, you think about content, you think about innovation and invention, you think about brand – all those are facilitated to an extent, at least by IP rights or related rights.”

Joff’s thoughts are taken from the Bursting the IP Bubble episode.

Continuing the conversation?

Whether you believe the IP bubble has burst, or if it has some way to go in the public consciousness, there’s no doubt that intellectual property is a subject being talked about more than before.

Podcasts referenced in this article

IP Strategy

Featuring Suzanne Harrison – IP strategy expert and author of Einstein in the Boardroom, and Edison in the Boardroom. Suzan talks about the rise of IP strategy in the last two decades.
Read more

IP Mindset

Episode 6, Season 1 The importance of an IP mindset is the sixth episode of podcast series Cipher Vision. It features Bowman Heiden co-director at CIP.
Read more

IP Transparency

Episode 8, Season 1 of the Cipher Vision Podcast series features David Kappos, a former director of the USPTO.
Read more

Bursting the IP Bubble

Episode 5 in Season 2 of the Cipher Vision Podcast series features Joff Wild, Editor at Large, IAM and World Trademark Review. Joff shares how IP and patents are becoming more mainstream, and influencing policy strategies.
Read more

Follow Cipher Vision on LinkedIn

Did you know that the Cipher Vision Podcast has a dedicated page on LinkedIn?

This page is the first to release information about the next guest on the what has been ranked in the top 10 best IP podcasts on the planet.

It also provides audio and video highlights from across the three seasons that Cipher Vision has been podcasting.

Follow the Cipher Vision Podcast now

A young person listening to a podcast

Insights & Thought Leadership

Europe’s Chemicals Industry: The Benefits and Risks Posed by the UPC

Examining the patent landscape of the chemicals industry in Europe following the establishment of the Unified Patent Court (UPC).
Read more

Key Patent Innovations and the BlackBerry portfolio

Following its acquisition by Key Patent Innovations, we revisited our analysis of the BlackBerry patent portfolio, identifying the areas at risk.
Read more

How innovation affects revenue for Big Tech

Big Tech firms thrive on innovation, and patents play a crucial role. Our analysis tracks the activity of Apple, Google, Microsoft and others over the last 20 years.
Read more

Meta’s Threads platform a direct challenge to Twitter

Our analysis finds that Meta’s patent portfolio illustrates its invention ownership strength in the technology stack that underpins the Twitter platform.
Read more

21st Century Evolution of Sustainable Plastic Technology Trends

To mark World Environment Day, Cipher tracks sustainable plastics technology innovators and owners in the 21st century.
Read more

The increasing importance of IP

How intellectual property (IP) moved into the business mainstream, as seen from the perspective of guests on the Cipher Vision Podcast.
Read more

With Cipher you can…

Portfolio Optimisation connecting cogs

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

Read more
Competitive Intelligence

Gather competitor intelligence

Understand who’s doing what by automating patent to technology mapping.

Read more
Cross Licensing

Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

Read more

Manage your budget

Justify patent budgets and communicate the impact of your investment.

Read more

Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

Read more

Tackle inbound patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

Read more

Benchmark your portfolio

Assess your portfolio in comparison to other owners through your technology lens.

Read more

Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

Read more
Technology Trends icon

Predict technology trends

Track new technologies and discover the unknown owners of future innovation.

Read more
Icon of a meter

Create Risk Mitigation Strategies

Understand the materiality of your threats to define your risk mitigation strategy.

Read more

Improve your patent strategy now

Speak to our team today.

Arrange a callback