26th April 2021
Storytelling with Data
For this episode we were joined by two industry experts:
- Jared Engstrom from CrowdStrike
- Daryl Bradley from Arm
They discussed the topic with the Cipher Vision podcast hosts, who are:
- Nigel Swycher, CEO, Cipher
- Francesca Levoir, Director of Marketing, Cipher
Podcast highlights
Daryl: Patents are a complicated subject to learn. We have to go through the same as any other company. We have to demonstrate the value of the patents to our business even being an IP business.
Francesca: Daryl, you very kindly gave us the title of this podcast storytelling with data.
It was when we were interviewing you for our benchmarking patent portfolios report. In that report, we found that over half of the companies actually struggle to get hold of data.
Daryl: One of the challenges we’ve had along the path of developing all our stories is around practices. Businesses have their own internal languages, processes, acronyms and business areas. The ways of dealing with information and patents were the same. What is the value in patents and what it can bring to the business?
Francesca: When we are talking about a complex topic of patents, storytelling can give us a way forward. People tell us stories, we remember them and we can relate to them.
Jared: An analogy we used, thinking of patents as almost like nuclear weapons and how you think about the military landscape of the world.
With Cipher you can…
Optimise your portfolio
Ensure you have the right portfolio to meet your strategic patenting objectives.
Gather competitor intelligence
Understand who’s doing what by automating patent to technology mapping.
Model cross licensing
Combine patent and revenue data to determine rational licensing outcomes.
Manage your budget
Justify patent budgets and communicate the impact of your investment.
Conduct due diligence
Automate manual reviews for efficient execution of M&A and licensing transactions.
Tackle inbound patent assertion
Be prepared with evidence to create a fast and effective threat assessment.
Benchmark your portfolio
Assess your portfolio in comparison to other owners through your technology lens.
Monetise your portfolio
Identify opportunities to create value through licensing or sale of patent assets.
Predict technology trends
Track new technologies and discover the unknown owners of future innovation.
Create Risk Mitigation Strategies
Understand the materiality of your threats to define your risk mitigation strategy.