26th April 2021
Storytelling with Data
Listen to the Cipher Vision Podcast on Spotify, Apple, or Google
For this episode we were joined by two industry experts:
- Jared Engstrom from CrowdStrike
- Daryl Bradley from Arm
They discussed the topic with the Cipher Vision podcast hosts, who are:
- Nigel Swycher, CEO, Cipher
- Francesca Levoir, Director of Marketing, Cipher
Podcast highlights
Daryl: Patents are a complicated subject to learn. We have to go through the same as any other company. We have to demonstrate the value of the patents to our business even being an IP business.
Francesca: Daryl, you very kindly gave us the title of this podcast storytelling with data.
It was when we were interviewing you for our benchmarking patent portfolios report. In that report, we found that over half of the companies actually struggle to get hold of data.
Daryl: One of the challenges we’ve had along the path of developing all our stories is around practices. Businesses have their own internal languages, processes, acronyms and business areas. The ways of dealing with information and patents were the same. What is the value in patents and what it can bring to the business?
Francesca: When we are talking about a complex topic of patents, storytelling can give us a way forward. People tell us stories, we remember them and we can relate to them.
Jared: An analogy we used, thinking of patents as almost like nuclear weapons and how you think about the military landscape of the world.
Cipher Vision Podcast
Cipher’s monthly podcast, Cipher Vision is now into its third season. Each episode has co-hosts Nigel Swycher (CEO) and Francesca Levoir (Head of Marketing) and a notable guest discuss an IP or patents-related topic.
Guests have covered a range of subjects, from valuation and sustainability through to diversity and machine learning.
Cipher Vision episodes are under 25 minutes and are ideal to listen to during a short break or journey.
Putting Passion in IP
Episode 8 in Season 3 features Anjanette Lecher, Director, Intellectual Asset Management at Corning Incorporated. She shared with us her love of intellectual property, discussing how to take a customer centric approach when analysing and presenting data, adopting the correct tools to support efficiency and visualisations. She also highlighted the importance of a diverse team and the need to make IP accessible.
Read more
SDGs through a patent lens
Episode 7 in Season 3 features Marco Richter, Global Head of Customer Success at LexisNexis Intellectual Property. He highlights the important role that patents play in helping us to become more sustainable, discussing the benefit of measuring innovation in relation to the UN Sustainable development Goals (SDGs).
Read more
Flat, Fast and Focused
Episode 6 in Season 3 features Lorie Goins who shares with us how to approach innovation, by adopting a questioning, inclusive and analytical mindset, drawing on tools to form evidence-based decisions that enhance your business and IP strategy.
Read more
Promoting SEPs Transparency
Episode 5 in the Cipher Vision Podcast series features Tim Pohlmann, CEO, LexisNexis IPlytics. He joins us to discuss the world of SEPs, from areas of conflict to new opportunities.
Read more
Protecting Innovation with Director Vidal
Episode 4 in Season 3 features Director Kathi Vidal of the United States Patent and Trademark Office, who shares her thoughts on how we can improve the innovation ecosystem.
Read more
The Patent Market
Episode 3 in Season 3 features Kent Richardson, CEO, Richardson Oliver insights joined us to share the inside scoop on the patent market, from who is buying and selling and the price, to what the future holds.
Read more
With Cipher you can…
Optimise your portfolio
Ensure you have the right portfolio to meet your strategic patenting objectives.
Gather competitor intelligence
Understand who’s doing what by automating patent to technology mapping.
Model cross licensing
Combine patent and revenue data to determine rational licensing outcomes.
Manage your budget
Justify patent budgets and communicate the impact of your investment.
Conduct due diligence
Automate manual reviews for efficient execution of M&A and licensing transactions.
Tackle inbound patent assertion
Be prepared with evidence to create a fast and effective threat assessment.
Benchmark your portfolio
Assess your portfolio in comparison to other owners through your technology lens.
Monetise your portfolio
Identify opportunities to create value through licensing or sale of patent assets.
Predict technology trends
Track new technologies and discover the unknown owners of future innovation.
Create Risk Mitigation Strategies
Understand the materiality of your threats to define your risk mitigation strategy.