Why proactive engagement costs less
Patents protect products, prices and profits. Experts know that patents owned outside their own organisation pose an existential threat to each of these. Patents can prevent the sale or importation of products and impose crippling royalties and damages. If you don’t own the right patents competitors will line up to steal your market share and the value of your intangible assets can dissipate into the ether.
We wanted to understand how patent professionals quantify and mitigate patent risk so conducted a global survey and interviews with industry leaders to find out. Nigel Swycher, CEO and Francesca Levoir, Head of Marketing, authored a report titled The Management of Patent Risk: why proactive engagement costs less.
The report covers the following:
The abridged version of this article first appeared in IAM on 10 November 2021.
It can be a problem if there is too much focus on the fire and not enough on fire prevention.
Dieter Jospeh, Senior Director, Infineon