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Digital Marketing Manager (UK)

Location – UK

Open to flexible working arrangements

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About Us

At Cipher we are committed to extracting value from patent data, enabling companies and investors to make better and more informed strategic decisions. We recognise the importance of intellectual property as a growing mainstream asset class and the role of patents in providing a window into who owns what technologies and where. By harnessing the latest advances in machine learning combined with expert analysis, Cipher is disrupting how actionable insight is extracted from global patent data. Information can now be accessed with efficiency, accuracy and at a speed that is just not possible by traditional methods.

We are a fast-growing London company, revolutionising how companies and investors extract strategic intelligence from global patent data.

Your Career – Digital Marketing Manager

Working in the Marketing team, you will be responsible for the digital expansion of Cipher to deliver leads for key growth areas. This is a hands-on role where you will build awareness, create demand, nurture leads to hand over to Sales Development Reps.  The role will also grow to include Product Marketing for prospects and customers. The Marketing team KPIs are focused around no. of leads developed, conversion rates and revenue. Therefore, you need to be curious, creative, passionate and commercial.

Your Responsibilities

  • Enhancing our digital strategy across Social, SEO, PCC and digital partners
  • Executing on the digital strategy with key audiences and proposing strategy changes
  • Developing top, middle and bottom funnel content as part of the digital journey through marketing automation
  • Developing and work on Product Marketing
  • Developing digital strategies for Key accounts
  • Work with external suppliers to deliver the digital journey for prospects and customers

Your Core Competencies

  • Creative Problem Solving
  • Organised and Analytical
  • Self-starter / Motivated
  • Commercial and Customer Focused
  • Collaborative and a good communicator
  • Determined & resilient
  • Continuous Improvement
  • Previous experience with MarTech systems – Marketing Automation, Social Media, buying digital advertising, website CMS. Video and audio systems experience would be highly advantageous.
  • Previous experience developing content for user journeys
  • Previous experience of product marketing is preferable

Please submit your CV along with a covering letter to express your interest in this position.

Apply now

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Improve your patent strategy now

Speak to one of our Cipher team today.