Pulling back the curtain: calculating return on investment of patent portfolios
- 16:30-17:30 BST
Patent Portfolio Return on Investment
Return on Investment (ROI) is a widely used measure of efficiency or profitability of an investment. ROI measures the return on a particular investment relative to its cost and has been applied across virtually every area of business from R&D, brand, marketing and information technology.
With $40 billion spent on patent portfolios each year, it’s vital that IP departments are able to justify this expense and use ROI as a metric to determine the value their patent portfolio brings to the business.
Joined by Head of Patents at Facebook, this webinar Pulling back the curtain: calculating return on investment of patent portfolios will covered the key components to calculating patent portfolio ROI. and improve communication with the wider business
Nigel Swycher, CEO, Cipher
Steve Harris, CTO, Cipher
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Calculating Return on Investment for Patent Portfolios
- What does Return on Investment (ROI) mean?
- Why should IP teams calculate patent portfolio ROI?
- How will calculating patent portfolio return on investment impact the strategic decision-making?