Pulling back the curtain: calculating return on investment of patent portfolios
- 16:30-17:30 BST
Return on Investment (ROI) is a widely used measure of efficiency or profitability of an investment. ROI measures the return on a particular investment relative to its cost and has been applied across virtually every area of business from R&D, brand, marketing and information technology.
With $40 billion spent on patent portfolios each year, it’s vital that IP departments are able to justify this expense and use ROI as a metric to determine the value their patent portfolio brings to the business.
Joined by Head of Patents at Facebook, this webinar Pulling back the curtain: calculating return on investment of patent portfolios will cover:
- What does Return on Investment (ROI) mean?
- Why should IP teams calculate patent portfolio ROI?
- What are the key components to calculating patent portfolio ROI?
- How will calculating patent portfolio ROI impact strategic decision-making and improve communication with the wider business?
Join us on 29th June at 16:30-17:30 BST or catch the re-run on 1st July at 9:00am BST.
Nigel Swycher, CEO, Cipher
Steve Harris, CTO, Cipher
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