Understand who’s doing what
Understanding which of your competitors own patents relating to your technologies is key to any competitive intelligence function. Cipher automates the analysis of competitive intelligence to support strategic patenting decisions. Cipher has been optimised for analysing competitors and new entrants using your technology lens.
As a leading technology company, we need instant answers to who’s doing what. Cipher helps us navigate complex patent landscapes.
Lucy Wojcik, Ocado Group, on how Cipher helps with Competitive Intelligence
Have you ever asked these questions?
Are there better ways of understanding our competition and what they are doing?
Yes. We understand that the current manually intensive processes for monitoring the competition are slow and expensive. Cipher automates the analysis to increase efficiency. Understanding the competitive landscape is foundational information which sits is at the heart of patenting strategy.
What’s the best way to monitor a landscape if I don’t know who my competition is?
Identify all owners of patents relating to the technology of interest and start from there. Use your expertise to focus on territories, age, rate of change to zoom in. A similar approach can be taken to focus on Universities and start-ups. In Cipher, the Classifier Landscape generates this view and the platform has been optimised for navigation of this sort.
How can I find out about new and disruptive technologies?
Identifying the unknown is notoriously hard. Cipher can monitor new technologies with the same accuracy as you achieve with your core technologies. With the ability to produce global landscapes and sophisticated alerting, Cipher provides the confidence that you are always up to date.
…then Cipher can help.
Our issue was how to fit other companies’ portfolios into that same framework that we use and there’s just no other tool other than Cipher that can do that.
Bob Pechman, Chief Intellectual Property Counsel, Seagate Technology
How Cipher helps you with Competitive Intelligence
Access to global patent data organised by patent owner.
Convert to intelligence
Use Cipher to automatically map patents to technologies through your technology lens.
Use in decision making
Focus on what the decision is and who is making it, whether benchmarking, budget or optimisation.
Portfolios are often too big and too small in different technology areas and patent strategy needs to account for this reality.
Jared Engstrom, Head Patent Development, Red Hat
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Competitive Intelligence FAQs
How can I be sure automated strategic patent intelligence platforms are accurate?
What are the benefits of automating access to strategic patent intelligence?
Save time and money. Cipher is an efficiency play. The benefits are not limited to measurable time and cost savings. Cipher is both objective and repeatable eliminating unwanted and unnecessary delays.
How much does it cost to repeat a search in Cipher?
Nothing. Once you have implemented Cipher, there is no limit to the number of searches you make. This is part of the reason that Cipher subscribers report a 36X increase in productivity.
Does Cipher support benchmarking and corporate reporting?
Yes. Cipher is optimised for comparing your portfolio to named competitors or the global landscape. The Cipher Solutions team assist in the design of custom dashboards for internal Legal or Management reporting.
Can the same approach be applied to due diligence in M&A and other commercial transactions?
Yes. Cipher has the ability to analyse any company, and its top competitors, in minutes. Softbank’s acquisition of ARM was a is a good illustration example and is referenced in this Forbes article.
With Cipher you can also…
Trained by humans, built by machine to give you independently verified accuracy
“Cipher’s classifiers enable you to understand the patent landscape or analyze a portfolio. Combining expertise in both IP and data science, Cipher provides you with solutions to the strategic problems patent owners face, with quick and accurate results.” Erik Oliver, Richardson Oliver Insights