Understand who’s doing what in the patent landscape.
Competitive Intelligence
Understanding which of your competitors own patents that relate to your technologies is key to any competitive intelligence function.
Cipher automates the analysis of competitive patent data to support strategic patenting decisions.
Cipher has a range of benchmarking metrics and has been optimised for analysing competitors and new entrants using your own technology lens.
We can create a custom taxonomy that supports data driven decisions for your organisation.
As a leading technology company, we need instant answers to who’s doing what. Cipher helps us navigate complex patent landscapes.
Lucy Wojcik, Ocado Group, on how Cipher helps with Competitive Intelligence
Have you ever asked these questions?
Are there better ways of understanding our competition and what they are doing?
Yes. We understand that the current manually intensive processes for monitoring the competition are slow and expensive. Cipher automates the analysis to increase efficiency. Understanding the competitive landscape is foundational information which sits is at the heart of patenting strategy.
What’s the best way to monitor a landscape if I don’t know who my competition is?
Identify all owners of patents relating to the technology of interest and start from there. Use your expertise to focus on territories, age, rate of change to zoom in. A similar approach can be taken to focus on Universities and start-ups. In Cipher, the Classifier Landscape generates this view and the platform has been optimised for navigation of this sort.
How can I find out about new and disruptive technologies?
Identifying the unknown is notoriously hard. Cipher can monitor new technologies with the same accuracy as you achieve with your core technologies. With the ability to produce global landscapes and sophisticated alerting, Cipher provides the confidence that you are always up to date.
…then Cipher can help.
“Our issue was how to fit other companies’ portfolios into that same framework that we use and there’s just no other tool other than Cipher that can do that.
Bob Pechman, Chief Intellectual Property Counsel, Seagate Technology
How Cipher helps you with Competitive Intelligence
1
Gather information
Gain access to global patent data which is organised by patent owner.
2
Convert to intelligence
Use Cipher to automatically map patents to technologies through your technology lens with your own custom taxonomy.
“Portfolios are often too big and too small in different technology areas and patent strategy needs to account for this reality.
Jared Engstrom, Head Patent Development, Red Hat
Competitive Intelligence FAQs
How can I be sure automated strategic patent intelligence platforms are accurate?
Our ML algorithms have been independently tested for their accuracy. There is no reason to trust the machine, you’ll be involved in the process every step of the way. Find out more about how Cipher classifies patents using Machine Learning.
What are the benefits of automating access to strategic patent intelligence?
Save time and money. Cipher is an efficiency play. The benefits are not limited to measurable time and cost savings. Cipher is both objective and repeatable eliminating unwanted and unnecessary delays.
How much does it cost to repeat a search in Cipher?
Nothing. Once you have implemented Cipher, there is no limit to the number of searches you make. This is part of the reason that Cipher subscribers report a 36X increase in productivity.
Does Cipher support benchmarking and corporate reporting?
Yes. Cipher is optimised for comparing your portfolio to named competitors or the global landscape. The Cipher Solutions team assist in the design of custom dashboards for internal Legal or Management reporting.
Can the same approach be applied to due diligence in M&A and other commercial transactions?
Yes. Cipher has the ability to analyse any company, and its top competitors, in minutes. Softbank’s acquisition of ARM was a is a good illustration example and is referenced in this Forbes article.
As featured in…
Insights & Events
Competitive Intelligence – how can benchmarking data enhance your patenting strategy?
View our webinar where we hear from industry experts on how benchmarking data can enhance your patent strategy and best practice on communicating this analysis to those outside of IP teams.
Read more
Benchmarking Patent Portfolios Report – Key Findings
Hear from leading patent owning organisations on the importance of benchmarking your patent portfolio in our Benchmarking Study.
Read more
Strategic Patent Intelligence
What have we learnt over 2000 years that can help us improve our understanding of patent portfolios and how to communicate their value?
Read more
Benchmarking your patent portfolio – the key to your patenting strategy
WEBINAR
The Key Findings from the Benchmarking your Patent Portfolio Study are out! Catch up on the recording as we delve into each key finding and hear from industry experts at Facebook and Paragraf.
Read more
Disinfection and Sterilisation
The global outbreak of novel coronavirus (COVID-19) has trigged a spotlight on disinfection and sterilisation solutions, attracting interest and investment from companies looking to develop new technologies. Who owns the patents?
Read more
Automotive Safety and Security
There are four key trends driving change across the automotive industry and its supply chain. These are loosely categorised as diverse mobility, autonomous driving, electrification, and connectivity.
Read more
IP Strategy Report 2018
Our IP Strategy Report 2018 studies the impact of disruptive technologies such as AI, autonomy and 3D printing…
Read more
Talk with our team
Our friendly team is on hand to discuss your IP challenges or to learn what issues you are facing in managing your patent portfolio.
Instantly book a 30-minute exploratory call with our team by choosing a calendar slot to suit you.
Case Studies
Ocado on balancing IP protection with mitigation of patent risk and conflict
Head of IP, Lucy Wojcik, talks about the need instant answers to who’s doing what and how Cipher helped Ocado implement a world class IP strategy.
Read more
ARM on classifiers and managing patent budgets
Rob Calico, VP Litigation and IP, discusses the challenges of managing a sophisticated portfolio in a fast-moving technology environment, and how Cipher has helped them manage their patenting strategy and budgets.
Read more
BAE Systems on the importance of competitive intelligence in disruptive technology environments
Chief Counsel for Intellectual Property and Technology Law, Dr. Bobby Mukherjee, explains how his IP team uses Cipher to help communicate the importance of IP internally and to navigate complex technology landscapes.
Read more
With Cipher you can also…
Optimise your portfolio
Ensure you have the right portfolio to meet your strategic patenting objectives.
Model cross licensing
Combine patent and revenue data to determine rational licensing outcomes.
Manage your Budget
Justify patent budgets to CFOs and others to communicate the impact of your investment.
Conduct due diligence
Automate manual reviews for efficient execution of M&A and licensing transactions.
Tackle inbound patent assertion
Be prepared with evidence to create a fast and effective threat assessment.
Benchmark your portfolio
Assess your portfolio in comparison to other owners through your own technology lens.
Monetise your portfolio
Identify opportunities to create value through licensing or sale of patent assets.
Predict Technology Trends
Track new technologies of today and discover the unknown owners of future disruptive innovation.
Why Cipher
Trained by humans, built by machine to give you independently verified accuracy
“Cipher’s classifiers enable you to understand the patent landscape or analyze a portfolio. Combining expertise in both IP and data science, Cipher provides you with solutions to the strategic problems patent owners face, with quick and accurate results.” Erik Oliver, Richardson Oliver Insights
