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Competitive Intelligence

Understand who’s doing what

Understanding which of your competitors own patents relating to your technologies is key to any competitive intelligence function. Cipher automates the analysis of competitive intelligence to support strategic patenting decisions. Cipher has been optimised for analysing competitors and new entrants using your technology lens.

As a leading technology company, we need instant answers to who’s doing what. Cipher helps us navigate complex patent landscapes.

Lucy Wojcik, Ocado Group, on how Cipher helps with Competitive Intelligence

Have you ever asked these questions?

Are there better ways of understanding our competition and what they are doing?

Yes. We understand that the current manually intensive processes for monitoring the competition are slow and expensive. Cipher automates the analysis to increase efficiency. Understanding the competitive landscape is foundational information which sits is at the heart of patenting strategy.

What’s the best way to monitor a landscape if I don’t know who my competition is?

Identify all owners of patents relating to the technology of interest and start from there. Use your expertise to focus on territories, age, rate of change to zoom in. A similar approach can be taken to focus on Universities and start-ups. In Cipher, the Classifier Landscape generates this view and the platform has been optimised for navigation of this sort.

How can I find out about new and disruptive technologies?

Identifying the unknown is notoriously hard. Cipher can monitor new technologies with the same accuracy as you achieve with your core technologies. With the ability to produce global landscapes and sophisticated alerting, Cipher provides the confidence that you are always up to date.

…then Cipher can help.

Our issue was how to fit other companies’ portfolios into that same framework that we use and there’s just no other tool other than Cipher that can do that.

Bob Pechman, Chief Intellectual Property Counsel, Seagate Technology

How Cipher helps you with Competitive Intelligence

1

Gather information

Access to global patent data organised by patent owner.

2

Convert to intelligence

Use Cipher to automatically map patents to technologies through your technology lens.

3

Use in decision making

Focus on what the decision is and who is making it, whether benchmarking, budget or optimisation.

Portfolios are often too big and too small in different technology areas and patent strategy needs to account for this reality.

Jared Engstrom, Head Patent Development, Red Hat

Insights & Events

Competitive Intelligence – how can benchmarking data enhance your patenting strategy?

View our webinar where we hear from industry experts on how benchmarking data can enhance your patent strategy and best practice on communicating this analysis to those outside of IP teams.
Read more

Strategic Patent Intelligence

What have we learnt over 2000 years that can help us improve our understanding of patent portfolios and how to communicate their value?
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Disinfection and Sterilisation

The global outbreak of novel coronavirus (COVID-19) has trigged a spotlight on disinfection and sterilisation solutions, attracting interest and investment from companies looking to develop new technologies. Who owns the patents?
Read more

New payment technologies leading the way towards a cashless society

As society gradually hands in its cash-filled wallets in exchange for digital versions innovations around payment technologies are skyrocketing. With this rapid influx of new payment methods, never before has it been so important to understand who is doing what in this space and where.
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Automotive Safety and Security

There are four key trends driving change across the automotive industry and its supply chain. These are loosely categorised as diverse mobility, autonomous driving, electrification, and connectivity.
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IP Strategy Report 2018

Our IP Strategy Report 2018 studies the impact of disruptive technologies such as AI, autonomy and 3D printing…
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Case Studies

Ocado on balancing IP protection with mitigation of patent risk and conflict

Head of IP, Lucy Wojcik, talks about the need instant answers to who’s doing what and how Cipher helped Ocado implement a world class IP strategy.
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ARM on classifiers and managing patent budgets

Rob Calico, VP Litigation and IP, discusses the challenges of managing a sophisticated portfolio in a fast-moving technology environment, and how Cipher has helped them manage their patenting strategy and budgets.
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BAE Systems on the importance of competitive intelligence in disruptive technology environments

Chief Counsel for Intellectual Property and Technology Law, Dr. Bobby Mukherjee, explains how his IP team uses Cipher to help communicate the importance of IP internally and to navigate complex technology landscapes.
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Competitive Intelligence FAQs

How can I be sure automated strategic patent intelligence platforms are accurate?

Our ML algorithms have been independently tested for their accuracy. Find out more here. There is also no reason to trust the machine, you’ll be involved in the process every step of the way.

What are the benefits of automating access to strategic patent intelligence?

Save time and money. Cipher is an efficiency play. The benefits are not limited to measurable time and cost savings. Cipher is both objective and repeatable eliminating unwanted and unnecessary delays.

How much does it cost to repeat a search in Cipher?

Nothing. Once you have implemented Cipher, there is no limit to the number of searches you make. This is part of the reason that Cipher subscribers report a 36X increase in productivity.

Does Cipher support benchmarking and corporate reporting?

Yes. Cipher is optimised for comparing your portfolio to named competitors or the global landscape. The Cipher Solutions team assist in the design of custom dashboards for internal Legal or Management reporting.

Can the same approach be applied to due diligence in M&A and other commercial transactions?

Yes. Cipher has the ability to analyse any company, and its top competitors, in minutes. Softbank’s acquisition of ARM was a is a good illustration example and is referenced in this Forbes article.

With Cipher you can also…

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

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Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

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Manage your Budget

Justify patent budgets to CFOs and others to communicate the impact of your investment.

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Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

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Tackle patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

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Benchmark your portfolio

Assess your portfolio in comparison to other owners through your own technology lens.

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Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

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Why Cipher

Trained by humans, built by machine to give you independently verified accuracy

“Cipher’s classifiers enable you to understand the patent landscape or analyze a portfolio. Combining expertise in both IP and data science, Cipher provides you with solutions to the strategic problems patent owners face, with quick and accurate results.” Erik Oliver, Richardson Oliver Insights

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Improve your patent strategy now

Speak to one of our Cipher team today.