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Competitive Intelligence

Understand who’s doing what

For patent to technology mapping, Cipher is the world leader in binary classification. Cipher automates the analysis of patents owned by companies and relating to technologies. Our approach to clustering can compare over one million companies instantly.

 

“Any sufficiently advanced technology is indistinguishable from magic.”
Arthur C. Clarke

As a leading technology company, we need instant answers to who’s doing what. Cipher helps us navigate complex patent landscapes.

Lucy Wojcik, Ocado Group

Have you ever asked these questions?

Are there better ways of understanding our competition and what they are doing?

Yes. We understand that the current manually intensive processes are slow and expensive. Cipher automates the analysis to increase efficiency. Understanding who’s doing what is foundational information which is at the heart of patenting strategy.

What’s the best way to monitor a landscape if I don’t know who’s out there?

Identify all owners of patents relating to the technology of interest and start from there. Use your expertise to focus on territories, age, rate of change to zoom in. A similar approach can be taken to focus on Universities and start-ups. In Cipher, the Classifier Landscape generates this view and the platform has been optimised for this type of navigation.

How can I find out about new and disruptive technologies?

Identifying the unknown is notoriously hard. Cipher can monitor new technologies with the same accuracy as you achieve with your core technologies. With the ability to produce global landscapes and sophisticated alerting, Cipher provides you with the confidence that you’re always up-to-date.

…then Cipher can help.

Data science and machine learning helps us better manage and shape our portfolio; and operate more efficiently and at scale so that we can execute on our patent strategy.

Mike Lee, Director, Head of Patents, Google

Cipher transforms your understanding of who’s doing what

1

Define your technology areas

Specify technologies of interest aligned to your business strategy and competitors.

2

Cluster or Classify technologies

Use Cipher to automatically analyse companies or technologies.

3

Strategic Patent Intelligence

Analyse the results within Cipher and use the information to enhance your patent strategy.

Insights & Events

Dry January encouraging consumer trend of ‘No-to-Low’ alcoholic drinks

It began with Dry January, and then growing popularity of ‘mocktails.’
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New payment technologies leading the way towards a cashless society

As society gradually hands in its cash-filled wallets in exchange for digital versions…
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Case Studies

Ocado on balancing IP protection with mitigation of patent risk and conflict

Head of IP, Lucy Wojcik, talks about the need instant answers to who’s doing what and how Cipher helped Ocado implement a world class IP strategy.
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ARM on classifiers and managing patent budgets

Rob Calico, VP Litigation and IP, discusses the challenges of managing a sophisticated portfolio in a fast-moving technology environment, and how Cipher has helped them manage their patenting strategy and budgets.
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Competitive Intelligence FAQs

How can I reduce the delay and expense of outsourcing patent landscapes?

Outsourcing is simply asking other humans to manually tag and sort patents. In a world of over 100 million patents, efficiency requires automation. Cipher uses AI and machine learning to achieve the level of accuracy required, but without human intervention. Less perspiration, more time for inspiration.

How can I be sure automated strategic patent intelligence platforms are accurate?

In the words of W. Edwards Deming: “In God we trust; all others bring data.” AI algorithms can be tested for accuracy using established measures of precision and recall. Cipher has published its ability to achieve an F1 score of 0.98. Find out more

What are the benefits of automating access to strategic patent intelligence?

Save time and money. Cipher is an efficiency play. The benefits are not limited to measurable time and cost savings. Cipher is both objective and repeatable eliminating unavoidable human bias (no three patent searchers ever agree).

How much does it cost to repeat a search in Cipher?

Nothing. Once you have implemented Cipher, there is no limit to the number of searches you make. This is part of the reason that Cipher subscribers report a 36X increase in productivity.

Does Cipher support benchmarking and corporate reporting?

Yes. Cipher is optimised for comparing your portfolio to named competitors or the national or international position more generally. The Cipher Solutions team assist in the design of custom dashboards for internal Legal or Management reporting.

Can the same approach be applied to due diligence in M&A and other commercial transactions?

Yes. When Cipher was launched in 2014, its original use case was due diligence. Cipher has the ability to analyse any company – and its top competitors – in minutes. Softbank’s acquisition of ARM is a good example and is referenced in this Forbes article.

With Cipher you can also…

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

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Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

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Manage your Budget

Justify patent budgets to CFOs and others to communicate the impact of your investment.

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Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

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Tackle patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

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Benchmark your portfolio

Assess your portfolio in comparison to other owners through your own technology lens.

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Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

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Why Cipher

Trained by humans, built by machine to give you independently verified accuracy

“Cipher’s classifiers enable you to understand the patent landscape or analyze a portfolio. Combining expertise in both IP and data science, Cipher provides you with solutions to the strategic problems patent owners face, with quick and accurate results.” Erik Oliver, Richardson Oliver Insights

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Improve your patent strategy now

Speak to one of our Cipher team today.