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Intellectual Property Strategy

Managing IP risk and value

Every company needs a strategy for dealing with the value and risk relating to intellectual property rights (IP). Intangible assets now account for the bulk of the value of most companies, and IP strategy is now a boardroom issue. Cipher is a key for any organisation integrating its patent strategy with its business and IP strategy more generally.

Cipher IP Strategy Report

The Cipher IP Strategy Report analyses the impact of disruptive technology through a patent lens with industry contributions from IP leaders across automotive, technology, industrial automation, aerospace & defence and financial services.

IP Strategy Report 2018

Intellectual Property and Patents

An IP Strategy is essential

Intangible assets, including intellectual property, today account for the majority of enterprise value.  Managing the future growth of any organisation requires a clear IP strategy, that is endorsed by all levels and functions within an organisation.

Patent Strategy as part of an IP Strategy

  • Patents are increasing in importance across all sectors with a greater share of budgets being allocated towards patent strategy as part of overall IP strategy.
  • Over $40 billion is spent globally on patents each year.
  • Ensuring that your patent spend is allocated in line with any corporate or IP Strategy, requires a patent strategy.  Cipher was created to enable IP professionals to make evidence based decisions around their patent strategy.

Developing an IP Strategy

Developing an IP strategy requires engagement from stakeholders across the business.

  • The importance of IP strategy should lie at the core of corporate policy right from a company’s earliest days.
  • Proactive engagement in an IP strategy can mitigate business risk in the future.
  • IP strategy forms part of any Corporate Strategy function of an organisation.
  • Even a business who has no meaningful IP assets of its own is likely to be dependent on the IP it licenses from others.
  • Patent strategy is a key part of any IP strategy and due to the cost of patent portfolios, it is scrutinised at at high level.
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Cipher gave us the ability to understand the technology landscape and was an important foundation layer in creating a strategy for protecting our innovations whilst enabling us to understand how best to deal with others in potential conflict areas.

Lucy Wojcik, Head of IP, Ocado

Have you ever asked these questions?

How to align patent strategy with business strategy?

Communication is critical to aligning patent strategy to your IP strategy more broadly. Many organisations establish an IP steering group with representatives from across the business, with senior stakeholders reporting directly to the board, typically quarterly.

What’s the best way to communicate patent strategy to the CFO, CTO and the board?

Patents have historically been regarded as a cost. Integrating strategic patent intelligence into presentations helps develop a fresh narrative, where patents are seen as strategic assets mitigating the risk of litigation or adverse licensing outcomes. Find out more about about communicating Portfolio Optimisation, Competitive Intelligence or Benchmarking.

How to benchmark an IP portfolio to competitors and new entrants?

Benchmarking data can be slow, expensive and inaccurate, which erodes trust in patent intelligence and creates obstacles to comprehension of your patent strategy. Cipher maps patents to technologies using your technology lens and automates the production of actionable benchmarking metrics.

…then Cipher can help.

It’s important to recognise that there is an intensely competitive landscape. With respect to the movement from traditional to non-traditional players, it’s really important that we understand what the landscape is and what IP rights are out there.

Dr. Bobby Mukherjee, Chief Counsel, Intellectual Property and Technology Law, BAE Systems PLC.

Reports

Strategic Patent Intelligence

What have we learnt over 2000 years that can help us improve our understanding of patent portfolios and how to communicate their value?
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Portfolio Optimisation Report – Key Findings

Hear from Google, Accenture, Facebook and many other large patent owning organisations in the full Cipher report. Take a look at what the world’s patent owning organisations are saying about balanced portfolios and the various strategic objectives served by those portfolios.
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IP Strategy Report 2018

Our IP Strategy Report 2018 studies the impact of disruptive technologies such as AI, autonomy and 3D printing…
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The Trillion Dollar tipping point

Intellectual property rights, and particularly patents, are really valuable, even if it is hard or impossible to be precise about value
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IP Strategy Report 2017

Our IP Strategy Report 2018 studies the impact of disruptive technologies such as AI, autonomy and 3D printing…
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Events

IP Corporate Strategy Summit 2020

10-11 September 2020 Hosted in partnership with ManagingIP, we returned for the fourth year running with a virtual event designed to address critical IP issues and help the IP Strategy community stay connected in this uncertain time.
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IPBC Connect

1-29 September 2020 Across the month of September, Cipher will participate in interactive discussions at IAM’s virtual IPBC Connect, sharing best practice in key areas of strategic IP value creation.
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Beyond portfolio optimisation – calculating the value of rightsizing

View our webinar discussing results of the Cipher Report on Portfolio Optimisation and the optimisation model that can help you balance your portfolio.
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Patent budgets triggered by Covid – cutting not wounding webinar

View our webinar that addresses the challenges of managing a patent budget in a recession.
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Competitive Intelligence – how can benchmarking data enhance your patenting strategy?

View our webinar where we hear from industry experts on how benchmarking data can enhance your patent strategy and best practice on communicating this analysis to those outside of IP teams.
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IP corporate strategy summit

Highlights from the IP Corporate Strategy Summit
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With Cipher you can…

Optimise your portfolio

Ensure you have the right portfolio to meet your strategic patenting objectives.

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Gather competitor intelligence

Understand who’s doing what by automating patent to technology mapping.

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Model cross licensing

Combine patent and revenue data to determine rational licensing outcomes.

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Manage your budget

Justify patent budgets to CFOs and others to communicate the impact of your investment.

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Conduct due diligence

Automate manual reviews for efficient execution of M&A and licensing transactions.

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Tackle patent assertion

Be prepared with evidence to create a fast and effective threat assessment.

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Benchmark your portfolio

Assess your portfolio in comparison to other owners through your technology lens.

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Monetise your portfolio

Identify opportunities to create value through licensing or sale of patent assets.

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Improve your patent strategy now

Speak to one of our Cipher team today.