Managing IP risk and value
Intellectual Property Strategy
Every company needs a strategy for dealing with the value and risk relating to intellectual property rights (IP). Intangible assets now account for the bulk of the value of most companies, and IP strategy is now a boardroom issue. Cipher is a key for any organisation integrating its patent strategy with its business and IP strategy more generally.
Cipher IP Strategy Report
The Cipher IP Strategy Report analyses the impact of disruptive technology through a patent lens with industry contributions from IP leaders across automotive, technology, industrial automation, aerospace & defence and financial services.
Intellectual Property and Patents
An IP Strategy is essential
Intangible assets, including intellectual property, today account for the majority of enterprise value. Managing the future growth of any organisation requires a clear IP strategy, that is endorsed by all levels and functions within an organisation.
Patent Strategy as part of an IP Strategy
- Patents are increasing in importance across all sectors with a greater share of budgets being allocated towards patent strategy as part of overall IP strategy.
- Over $40 billion is spent globally on patents each year.
- Ensuring that your patent spend is allocated in line with any corporate or IP Strategy, requires a patent strategy. Cipher was created to enable IP professionals to make evidence based decisions around their patent strategy.
Developing an IP Strategy
Developing an IP strategy requires engagement from stakeholders across the business.
- The importance of IP strategy should lie at the core of corporate policy right from a company’s earliest days.
- Proactive engagement in an IP strategy can mitigate business risk in the future.
- IP strategy forms part of any Corporate Strategy function of an organisation.
- Even a business who has no meaningful IP assets of its own is likely to be dependent on the IP it licenses from others.
- Patent strategy is a key part of any IP strategy and due to the cost of patent portfolios, it is scrutinised at at high level.
Cipher gave us the ability to understand the technology landscape and was an important foundation layer in creating a strategy for protecting our innovations whilst enabling us to understand how best to deal with others in potential conflict areas.
Lucy Wojcik, Head of IP, Ocado
Have you ever asked these questions?
How to align patent strategy with business strategy?
Communication is critical to aligning patent strategy to your IP strategy more broadly. Many organisations establish an IP steering group with representatives from across the business, with senior stakeholders reporting directly to the board, typically quarterly.
What’s the best way to communicate patent strategy to the CFO, CTO and the board?
Patents have historically been regarded as a cost. Integrating strategic patent intelligence into presentations helps develop a fresh narrative, where patents are seen as strategic assets mitigating the risk of litigation or adverse licensing outcomes. Find out more about about communicating Portfolio Optimisation, Competitive Intelligence or Benchmarking.
How to benchmark an IP portfolio to competitors and new entrants?
Benchmarking data can be slow, expensive and inaccurate, which erodes trust in patent intelligence and creates obstacles to comprehension of your patent strategy. Cipher maps patents to technologies using your technology lens and automates the production of actionable benchmarking metrics.
…then Cipher can help.
As featured in…
It’s important to recognise that there is an intensely competitive landscape. With respect to the movement from traditional to non-traditional players, it’s really important that we understand what the landscape is and what IP rights are out there.
Dr. Bobby Mukherjee, Chief Counsel, Intellectual Property and Technology Law, BAE Systems PLC.