Creating value from licensing or sale
Creating value from licensing or sale
Over $500 billion each year is generated from the licensing and sale of patents, but there remain huge market inefficiencies in understanding and realising the value of patents. Cipher helps identify opportunities and provides the intelligence that is critical to deliver evidence-based valuations.
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The big win is going from understanding the relevant landscape of just a handful of companies, to the whole world – that’s what has excited me and that’s what’s excited our clients, when we use Cipher.
Erik Oliver, COO, Richardson Oliver Insights LLC
What’s the size of the prize?
What is the anticipated revenue from licensing (or sale) measured against cost to the company of sharing (or divesting) of patent rights with a third party? This requires calculation and permutations around the opportunity cost, where Cipher can enable a rational and objective assessment of outcomes.
How do I rally support for monetisation?
The starting point is understanding whether this aligns to your IP and business strategy, then articulating which assets and why. Cipher helps owners focus on areas that have the least cost to you and the greatest benefit to ensure a sale.
What are the key challenges to execution?
It is often challenging to reach internal consensus; which assets, how, to who and at what price? Cipher helps companies identify assets, focus on potential licensees (or purchaser) and model a range of financial scenarios.
Establish consensus internally around the potential for patent licensing and/or sale
Using Cipher patent to technology mapping, focus on specific patented technologies and potential licensees or buyers
Estimate the range of financial outcomes, using revenue data and Cipher data in the Cipher Optimisation Model
Refine and execute on monetisation strategy, reassessing overtime
Can the same approach be used for buying and selling patents?
It is essential to calculate the benefit of acquiring patents alongside cost. Typically, this will include elimination of threats or mitigation of patent risk. Strategic Patent Intelligence Models enable the value proposition to be articulated – to find out more look at AI for evidence-based decision making and How many patents are enough?
Should every company consider patent monitisation?
Patent monetisation is mainstream but not appropriate for all companies. The recent Cipher Optimisation Report suggested that for the majority of companies, the primary objective is to neutralise threats, putting monetisation outside patent strategy. However, what is a core asset changes all the time, and it is important to keep the position under review.
Why do economic models help with monitisation?
Modelling helps you crystallise both the knowns and unknowns. Cipher helps identify how your patented technologies fit into the wider patent landscape, enabling an objective assessment of whether your assets are foundational or just another drop in the ocean.
“Cipher’s classifiers enable you to understand the patent landscape or analyze a portfolio. Combining expertise in both IP and data science, Cipher provides you with solutions to the strategic problems patent owners face, with quick and accurate results.” Erik Oliver, Richardson Oliver Insights
Speak to the Cipher team today.