Predicting the future through a patent lens
Patent Technology Trends
Patents are the largest library of scientific information in the world and provides compelling insight into the future outlook for technology. Cipher automates the monitoring of the technology landscape enabling you to track the technologies of today and discover unknown owners of disruptive innovation. This Innovation Intelligence can support your portfolio optimisation and be the key to your patenting strategy.
With improvements in AI technology and other analytics platforms like Cipher, today we are able to understand the numbers of patents that are relevant to certain technology areas at a push of a button.
Jeremiah Chan, Head of Patents, Facebook
Have you ever asked these questions?
How can we use patents to predict the future?
Predicting the future is notoriously hard. That said, patents are filed well ahead of products and services being launched. For this reason, there is a correlation between trends in patented technologies and the technology and product roadmaps of their owners.
How can patent data be made actionable for the CTO office?
The CTO must choose which technologies will best enhance an organisation’s revenues. Substantial resources are invested in technology scouting and forecasting to both direct the selection of technologies and to assist the associated “buy v build” decisions. Trends in patented technology can support scouting and provide invaluable competitive intelligence to support this activity.
How can we identify new technology trends from patent data?
It is tempting to believe that because all patents (by legal definition) must be new, then all patent data reveals technology trends. While this is somewhat true, it’s not actionable. There are two dimensions to this. First, when an organisation moves into a new technology area. Patenting trends help forecast these strategic changes in direction. Secondly, when there is a notable trend in an established technology area. Cipher has developed new Machine Learning approaches to spotting what’s new from more of the same.
If these are your issues, Cipher can help you.
Cipher gave us the ability to understand the technology landscape and was an important foundation layer in creating a strategy for protecting our innovations whilst enabling us to understand how best to deal with others in potential conflict areas.
Lucy Wojcik, Head of IP, Ocado
How to use Cipher to monitor Technology Trends
Cipher classifiers can be aligned to your definition of key technologies to monitor
Cipher implements your technology scopes within the Cipher platform to automate monitoring of the global patent landscape
Cipher alerting and trend spotting will deliver reliable data to enhance evidence-based decisions
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Cipher has been world class for us. It’s easy to use, it provides very powerful visual representations of what we own and importantly what our competitors have.
Dr. Bobby Mukherjee, Chief Counsel, Intellectual Property and Technology Law, BAE Systems PLC.
Insights and Events
How can I spot a trend when I don’t know where to look?
This is classic Rumsfeld “known unknowns”. This is where Cipher’s ability to read 61m patents an hour comes into its own. The “unknown” is simple; the patent universe minus what you already know. By combining Cipher’s Machine Learning classification (using technologies you define) and Cipher’s clustering to analyse the rest, Cipher enables you to reveal the unknowns.
What’s the best way to track our competitors?
If you have a technology or product taxonomy and a known competitor set (or threat list), then Cipher has the capability to automate alerting and forecasting, so that you are always aware of the outlook for new patenting activity. Because Cipher filters out the noise from messy patent data, Cipher alerts can be directed straight to the subject matter expert responsible for that technology or business area.
How will we know if there is a new entrant into our key markets?
It is inevitable that your competitors of tomorrow will be different from today, not least in this era of disruptive technologies such as cloud, AI/ML, robotics and the internet of things (IoT) more generally. The solution is to automate the scanning of the global landscape by reference to your technology taxonomy. Cipher alerts include the patenting activity of both the companies you know about and the new entrants and start-ups from around the world that you would never have known about otherwise.
How can I track trends in emerging technologies that are new to me and my organisation?
The solution is one of definition. Our experience indicates that the question is never “what’s new in the world” but can be articulated as a technology scope. At this point Cipher’s ability to classify (tag) and monitor patenting trends and outlook, provides an objective and repeatable way of accessing data and analytics.
What’s the workaround to deal with the 18-month blind spot?
There isn’t one. That said, many technology trends take years to develop and much longer before products and services appear on the market. Monitoring patenting trends improves your understanding of the market, and often needs to be combined with other sources of competitive and market intelligence such as scientific literature, trade shows, etc.
With Cipher you can also…
Trained by humans, built by machine to give you independently verified accuracy
“Cipher’s classifiers enable you to understand the patent landscape or analyze a portfolio. Combining expertise in both IP and data science, Cipher provides you with solutions to the strategic problems patent owners face, with quick and accurate results.” Erik Oliver, Richardson Oliver Insights